Professional Journey

19+ years of leadership across marketing, technology, and entrepreneurship

Professional Experience

Founder
SaaS Consult
Entrepreneurial
2023 - Present
Chennai, India

Leading SaaS marketing consultancy helping companies accelerate growth through strategic marketing and product positioning.

Key Achievements:

  • • Develop and execute GTM strategies—defining ICP, messaging, sales enablement, and positioning
  • • Lead performance marketing efforts (SEO, Google Ads, LinkedIn Ads, Facebook Ads)
  • • Oversee brand marketing, PR, corporate communications, and community building
GTM StrategyPerformance MarketingBrand MarketingSaaS Consulting
Director, Brand Marketing
Kissflow Inc.
Corporate
2022 - 2023
Chennai, India

Led global brand marketing initiatives, PR campaigns, and community engagement for a leading workflow automation platform.

Key Achievements:

  • • Led global brand marketing, PR, analyst relations (AR), and social media initiatives
  • • Spearheaded Digital Workplace Day 2020, one of the largest B2B Twitter chats
  • • Drove PR campaigns, securing coverage in top-tier publications
  • • Implemented OKRs to measure brand marketing impact
Brand MarketingPRSocial MediaAnalyst RelationsOKRs
Associate Director, Product
Kissflow Inc.
Corporate
2021 - 2022
Chennai, India

Led product development for customer community platform, generating significant business interest and customer engagement.

Key Achievements:

  • • Launched Kissflow's customer community platform, generating substantial business pipeline within 9 months
  • • Built and led a marketing team, driving customer engagement and product adoption
  • • Managed product research, requirements gathering, and technical design
  • • Implemented RICE framework for feature prioritization
Product ManagementCommunity BuildingTeam LeadershipRICE Framework
Web Architect & Creative Head
Kissflow Inc.
Corporate
2019 - 2021
Chennai, India

Managed large cross-functional team overseeing martech solutions, creative strategy, and marketing automation.

Key Achievements:

  • • Managed a team of 52, overseeing martech solutions, creative strategy, and marketing automation
  • • Led the development of new web and creative automation solutions
  • • Drove marketing technology innovation and team growth
  • • Implemented scalable creative and web development processes
Team ManagementMartechCreative StrategyMarketing Automation
CEO
Katalist Technconnect Pvt Ltd
Entrepreneurial
2017 - 2019
Chennai, India

Acqui-hired by digital marketing firm, focusing on marketing automation and campaign analytics solutions.

Key Achievements:

  • • Successfully integrated company through acqui-hire process
  • • Focused on marketing automation and campaign analytics
  • • Directed integration, metrics analysis, and delivery of martech solutions
  • • Enhanced operational efficiency through digital marketing tools
Marketing AutomationAnalyticsIntegration ManagementMartech
Founder & CEO
SNR Technologies Pvt Ltd
Entrepreneurial
2005 - 2017
Chennai, India

Built and scaled custom marketing automation solutions and event technology platforms over 12 years.

Key Achievements:

  • • Built custom marketing automation solutions for businesses
  • • Pioneered event tech solutions, including a ticketing platform (2008–2014)
  • • Spoke at WordCamps on marketing and tech solutions (2011–2015)
  • • Managed team of 15-20 employees focusing on martech solutions
  • • Developed Android and iOS applications using Java, Obj-C, and Swift
Software DevelopmentEvent TechnologyTeam LeadershipPublic SpeakingMobile Development

Entrepreneurial Ventures

Founder & Film Producer
SNR Films
2021 - 2023

Produced and released Tamil feature film in 68 theatres, managing complete production lifecycle.

Achievements:

  • • Spearheaded production and release of Tamil feature film
  • • Managed multidisciplinary team across budgeting, casting, and creative direction
  • • Developed distribution strategy securing theatrical release in 68 locations
  • • Managed publicity, partnerships, and audience outreach
Founder & CEO
Thanjai Sweets
2023 - 2024

Launched D2C authentic sweets brand with complete e-commerce operations.

Achievements:

  • • Launched D2C brand focused on authentic sweets
  • • Managed product creation, branding, and e-commerce operations
  • • Built strong social media presence and digital marketing campaigns
  • • Oversaw sourcing, online sales, marketing, and customer service

Notable Achievements

Early Digital Marketing Pioneer

Early adopter of Google AdWords (2005) & Facebook Ads (2007); Certified Google Ads professional (2008)

Industry Recognition

Developed Renault Nissan's virtual showroom, securing industry recognition for innovation

Community Leadership

Led CTOTalk Summit & Digital Workplace Day 2020, driving massive audience engagement

Media Coverage

Kissflow's community platform launch featured in Economic Times for its unique approach

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